"Shopping at Department Stores Even on Holidays" Hyundai Department Store, 10-Hour Live Broadcast on Hyundai H Mall

Hyundai Department Store to Host Relay Live Commerce 'Online Hyunbaek Show' at Cheonho Branch on 15th
Featuring 10 Brands Including Ferragamo Sunglasses and Porter Bankids "Regular Live Broadcasts on Scheduled Closing Days"

Exterior view of Hyundai Department Store Cheonho branch.

[Asia Economy Reporter Yuri Kim] Hyundai Department Store will conduct a 10-hour "live commerce" event on its regular closing day. Live commerce, also called "Labang (live broadcast)," is a new type of shopping channel that introduces and sells products through real-time video. The purpose is to provide customers with a new shopping experience as if they visited the department store by communicating with them in real time even on closing days.

Hyundai Department Store announced on the 14th that it will hold a live commerce broadcast called "Ranseon Hyundai Baek Show" for 10 hours starting at 11 a.m. on March 15, the regular closing day. This is the first time live commerce is conducted in-store on a regular closing day.

This "Ranseon Hyundai Baek Show" will be held under the concept of "Raid Hyundai Department Store Cheonho Branch for 10 hours" and will be broadcast live through Hyundai Home Shopping's comprehensive internet shopping mall Hyundai H Mall's "Shopping Live." Each participating brand will broadcast for one hour from their respective stores and studios.

The broadcast starts at 11 a.m. with "Ferragamo" sunglasses and watches, followed by the oral irrigator "Waterpik" at noon, and the home furnishing brand "Pottery Barn Kids" at 1 p.m. From 2 p.m. to 7 p.m., women's clothing brand "Lyn·Line," bedding brand "Park Hong Geun Home Fashion," luxury select shop "Bash," young fashion brands "On&On," "Converse," and outdoor brand "Discovery" will broadcast at one-hour intervals. The final broadcast will be "Giordano" at 9 p.m. Products from participating brands will be sold at a 20-50% discount compared to the initial sale price during the broadcast.

The live broadcast will feature store managers and experts who will provide the latest fashion, living, and trend information. Customers who make purchases will have a chance to win a prize of "1 don of gold (3.75g, 5 winners)."

A Hyundai Department Store official said, "Conducting live commerce for 10 hours in one day is unprecedented in the domestic distribution industry," adding, "We plan to regularize live commerce broadcasts on regular closing days to provide customers with a new shopping experience."

This content was produced with the assistance of AI translation services.