Emart Sells Strawberries Harvested at Dawn... 20% Cheaper Than Regular Strawberries

Emart will start selling strawberries harvested at dawn in earnest.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 14th that it will begin full-scale sales of strawberries harvested at dawn. The total prepared quantity is 600,000 packs, a 50% increase compared to last year.

Strawberries harvested at dawn are Emart's representative ultra-fresh innovative product, harvested early in the morning and delivered to stores by noon on the same day, with the principle of selling out on the same day. Emart focused on the fact that during spring, as the weather warms, strawberries are prone to becoming soft, and thus innovatively shortened the distribution process to offer fresher strawberries.

Regular strawberries take about two days from harvest through size sorting and packaging before arriving at Emart, but strawberries harvested at dawn have their distribution time drastically reduced to half a day. Additionally, Emart has set the principle of selling all stock on the day of arrival so customers can trust and purchase fresh products. The supply is sourced by region: Nonsan for the metropolitan and Gyeonggi-Chungcheong areas, Wanju and Hwasun for Jeonju and Jeolla areas, and Sancheong and Goryeong for the Gyeongnam area.

The selling price for dawn-harvested strawberries (1.2kg), top grade and special grade, is 9,900 KRW and 10,900 KRW respectively. Considering that the most popular one-pack strawberry (special grade) at Emart weighs 950g and costs 8,900 KRW, this is about 20% cheaper.

An Emart official stated, “By closely observing customer fresh food purchasing trends, seasons, and temperatures, we developed strawberries that can be enjoyed fresh even in warm weather. We will lead the strengthening of Emart’s grocery competitiveness by developing various fresh foods that satisfy customers in both freshness and price.”

This content was produced with the assistance of AI translation services.