GS25 Strengthens 'Healthy Ready Meals' Lineup for Spring

Simultaneous Launch of Four Integrated 'Healthy Fresh Food' Products
Using Tofu Noodles, Cauliflower, Konjac, and Whole Wheat Bread as White Food Alternatives with Enhanced Nutrition
"Rising Demand for High-Nutrition, Low-Calorie Foods... Products to Be Offered Across Various Categories"

A model and an employee at a GS25 store are holding four types of GS25's healthy convenience food integrated products, the 'Calorie Lineup'.

[Asia Economy Reporter Yuri Kim] GS Retail's convenience store GS25 is strengthening its 'Healthy Fresh Food' lineup.

On the 12th, GS25 announced the simultaneous launch of four types of the integrated healthy ready meal product line called the 'Calorie Lineup.' The four products introduced by GS25 are '290kcal Tofu Noodle Salad Pasta,' '300kcal Chicken Steak Lunchbox,' '305kcal Konjac Chicken Breast Kimbap,' and '320kcal Roasted Chicken Sandwich.'

These products mainly target customers pursuing a health-oriented lifestyle as time spent at home has increased due to reduced outdoor activities amid the COVID-19 pandemic.

GS25 utilized ingredients such as tofu noodles, cauliflower, konjac, and whole wheat bread, which are gaining attention as healthy alternatives to white foods like rice and flour, known for their low calories and nutritional value. The product packaging features an intuitive design highlighting calorie counts on the front, and a unified pastel tone color scheme to sensibly express the spring season.

The '290kcal Tofu Noodle Salad Pasta' features tofu noodles as the main ingredient, combined with salad vegetables and oriental dressing. The price is 4,300 KRW. The '300kcal Chicken Steak Lunchbox' includes grilled chicken breast steak with balsamic dressing to supplement protein, along with cauliflower fried rice and various vegetables such as carrot rap?. The price is 4,800 KRW.

The '305kcal Konjac Chicken Breast Kimbap' is based on rice mixed with konjac and black rice multigrain. It is topped with chicken breast salad dressed with sesame sauce, white pickled radish, crab sticks, and fried egg. The price is 2,500 KRW. The '320kcal Roasted Chicken Sandwich' contains whole wheat bread, grilled chicken breast, Italian dressing, ranch sauce, and fresh vegetables. The price is 4,000 KRW.

GS25 plans to continuously introduce a variety of healthy food lineups across different categories, starting with these ready meals.

Kwon Young-hwan, head of GS25's Ready Meal Division, said, "With growing interest in health, we have strengthened our lineup of healthy ready meals so that customers can consume essential nutrients with low calories." He added, "GS25 will establish itself as a leading convenience store for healthy food by meeting customer demands for low-calorie products confirmed through various trials and data analysis, while offering differentiated value."

This content was produced with the assistance of AI translation services.