bhc Chicken, Franchise Sales Increase 22% in January-February... "All-Time High"

[Asia Economy Reporter Seungjin Lee] bhc Chicken continues to achieve double-digit growth this year, following last year’s performance.

bhc Chicken announced on the 11th that an analysis of cumulative franchise sales from January to February this year showed a 22% increase compared to the previous year, breaking the record for the highest sales in January and February ever, which was set last year.

Last year, bhc Chicken’s average monthly franchise sales increased by 20-40% each month, surpassing 400 billion KRW in sales for the first time in history. This year, franchise sales have continued to show double-digit growth since January, indicating a high growth rate is expected.

bhc Chicken’s strong sales performance was driven by increased demand for delivery food and the high popularity of this year’s first new menu item, ‘Pote King Fried’ (Poteking Fried). bhc Chicken also attributed its continuous growth to transparent management, principled management, and win-win management practices that have been promoted so far.

bhc has maintained the existing prices for franchises since January despite the increase in purchase costs caused by the rise in broiler prices due to avian influenza (AI). This price maintenance policy will be implemented until March, with the company’s indirect support to franchises amounting to approximately 6 billion KRW.

Additionally, bhc Chicken is carrying out a ‘100 Billion KRW Win-Win Management Support Project for Franchises,’ aimed at rebuilding overall store infrastructure including franchise interior and facility improvements. Construction is scheduled to begin for about 250 stores by March, and it is expected that improved store environments will enhance franchise competitiveness, leading to increased sales and franchise profits.

A bhc Chicken representative stated, “Transparent management, principled management, and win-win management, which have been pursued since independent management began, have now become established systems and form the foundation for continuous growth.” He added, “We will continue to achieve double-digit growth this year by strengthening win-win management with franchises, developing various new menu items, enhancing quality control, and focusing on customer-oriented management.”

This content was produced with the assistance of AI translation services.