CJ O Shopping Jang Michel Basquiat, CNF Launch Spring New Products

CJ O Shopping's Jean-Michel Basquiat will showcase the new spring product, co-manufactured with C&F, for the first time on the 14th.

[Asia Economy Reporter Lim Chun-han] CJ O Shopping announced on the 11th that it will launch new spring products developed in collaboration with the exclusive golf wear brand Jean-Michel Basquiat and the sports apparel manufacturer C&F. Jean-Michel Basquiat will introduce windbreakers and anoraks for the first time on the 14th.

Special promotions and events are also prepared. Sponsored by CJ O Shopping, professional golfer Shin Mi-jin, who wears Jean-Michel Basquiat in actual competitions, will appear on the broadcast. At 8:50 AM, a golf anorak set consisting of a jacket and two types of collared shirts will be sold for 149,000 KRW.

The basic sportswear item, the windbreaker, will be sold for 129,000 KRW during the 6:20 PM broadcast. Made with premium ultra-light fabric Pertex, it combines windproof functionality, the primary function of a windbreaker, with breathability for moisture permeability. With trendy designs and three types each for men and women, the colors are diverse to suit various preferences. For both the anorak and windbreaker, customers who pre-order on CJmall before the broadcast will receive a Boston bag, and those who order during the broadcast and write a photo review will additionally receive a golf cap.

Choi Doo-hoon, CEO of C&F, stated, “Despite the overall contraction in the fashion industry last year, we were able to develop hit products through close collaboration with Jean-Michel Basquiat,” adding, “We will contribute to expanding the customer base of Jean-Michel Basquiat by jointly developing golf wear that satisfies the tastes of young golfers.”

This content was produced with the assistance of AI translation services.