JAYJUN Cosmetic Reduces Operating Losses Last Year... "Will Improve Performance by Launching New Products and Strengthening Online Marketing"

[Asia Economy Reporter Hyunseok Yoo] JAYJUN Cosmetic announced on the 11th that its consolidated sales last year amounted to 30.5 billion KRW, a 41.9% decrease compared to the previous year. Operating loss was 10.3 billion KRW, down 41.7 billion KRW from the previous year.

A JAYJUN official stated, "Sales declined due to the spread of COVID-19 in major export countries such as China last year," adding, "On the other hand, since 2018, we have been actively writing off and depleting inventory assets, and along with a significant decrease in accounts receivable, our financial structure has noticeably improved."

He continued, "This year, we will focus on launching new cosmetic products and SNS marketing to improve sales and profitability of our core business," and added, "We will not only pursue new business initiatives but also maximize synergy among affiliated companies."

In December last year, JAYJUN acquired 100% of the shares of Sensible, an SNS media commerce specialized company, for 6.5 billion KRW to strengthen its online marketing capabilities and incorporated it as a subsidiary.

Sensible operates customized channels based on various social media platforms. JAYJUN expects to conduct effective SNS marketing along with new product launches, as Sensible’s followers and target customer base largely overlap.

This content was produced with the assistance of AI translation services.