Kookmin Bank Launches New Real Estate Platform Live Real Estate
Real Estate Made Easy with Rib Real Estate!
[Asia Economy Reporter Park Sun-mi] KB Kookmin Bank announced on the 8th that it has launched the next-generation version of its comprehensive real estate finance platform, KB Real Estate Live On, called Live Real Estate.
The main features of Live Real Estate include ▲Honey Prices, which allows users to view real estate price information such as KB market prices, actual transaction prices, listing prices, official prices, AI-predicted prices, and villa prices all in one place ▲Honey Map, which enables smooth and fast navigation without interruption ▲Honey Complex, which aggregates search results for complexes from YouTube, Google, Naver, and Daum all at once ▲Honey Listings, which shows listings cheaper than KB market prices ▲Honey Information, containing exclusive content from real estate experts.
Live Real Estate plans to enhance the platform by analyzing customer usage patterns to revamp the UX/UI (User Experience/User Interface) and add a ‘Pre-sale Home’ feature that collects apartment pre-sale information.
KB Kookmin Bank will continue its win-win relationship with the Korea Association of Realtors, with which it has a partnership. Realtors who are members of the association will be able to register listings on Live Real Estate for free, reducing their advertising costs. Additionally, joint marketing with ‘Hanbang,’ a real estate platform operated by the association, is planned.
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Meanwhile, to commemorate the launch of Live Real Estate, KB Kookmin Bank also released a YouTube video advertisement. This popular drama ‘Penthouse’ parody ad tells a story of solving the difficulties faced by those struggling with real estate through a fun spell that makes real estate easier. Sung Hyun-tak, head of the Live Real Estate Platform Department at KB Kookmin Bank, said, “We hope that Live Real Estate, which gathers various real estate information in one place, will help customers resolve their real estate concerns.”
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