KOLMAR KOREA Targets Global Market with New Makeup Technology Expressing 35 Skin Tones

The makeup studio opened on the first floor of the Korea Kolmar Integrated Technology Center.

[Asia Economy Reporter Seungjin Lee] Kolmar Korea is launching a global market offensive with new makeup technology.

Kolmar Korea announced on the 8th that it has recently completed the development of a liquid foundation with 35 color and brightness options tailored to the skin tones of races worldwide.

The biggest feature of the newly developed liquid foundation is that it offers 35 colors so that not only domestic but also overseas consumers can choose according to their preferences. This means consumers can select their desired color in any market worldwide.

Liquid foundation, a base makeup product, generally requires increasing the amount of powder pigment to deepen the color. However, as the powder content increases, clumping occurs, resulting in a rough texture and thicker makeup application on the skin.

Kolmar Korea solved this clumping issue through a self-developed process system that uniformly disperses and stabilizes the powder pigment. After about 10 months of research and development, they succeeded in expanding from the existing 18 colors to 35 colors.

Reflecting the needs of domestic and international consumers due to the normalization of mask-wearing, the product’s 'long-lasting' feature was also enhanced. By using a strong film-forming agent, it prevents makeup from breaking down due to external impacts. The film-forming agent creates a thin layer on the skin to help cosmetics adhere well and protect makeup from external stimuli or friction for a long time.

Targeting the global market, this product entered the U.S. market, the world’s largest cosmetics market, through global clients in February. Currently, preparations are underway to enter the European market following the U.S. market.

Kolmar Korea recently opened a ‘Makeup Studio’ on the first floor of its Integrated Technology Center, where the latest color cosmetics can be experienced all at once. Designed as a flagship store concept where general consumers can try and purchase cosmetics, this place exhibits over 200 items of color cosmetics including base makeup, eye makeup, and lip makeup.

Visitors can find not only items reflecting current trends but also future-oriented products incorporating Kolmar Korea’s latest color cosmetics technology. Notably, consumers can receive direct explanations and consultations about the products from researchers at the Makeup Research Institute who developed or were involved in the products.

A Kolmar Korea official said, “We will strive to develop new products that reflect consumer needs and lead the market as a leading company in the global makeup market beyond Korea.”

This content was produced with the assistance of AI translation services.