"Convenient Meals Popular for Breakfast" Market Kurly Sees Increase in Sales of Sandwiches and Cereals This Year

Sales Increase for Breakfast Products in January-February, Ready-to-Eat Items Popular
Convenient and Nutritious Cereals, Oatmeal, Energy Bars, Yogurts in Demand
March Monthly Theme 'Everyone's Breakfast' Event with 10% Discount Coupons Offered

Market Kurly Sandwich.

[Asia Economy Reporter Yuri Kim] Market Kurly recently announced on the 8th that as demand for breakfast has increased, the sales volume of products that can be conveniently consumed has particularly risen.

Market Kurly stated that a survey of breakfast food sales from January to February this year showed that products that can be consumed immediately without any cooking process were relatively more popular. In the case of sandwiches, the number of products increased by 82% compared to the same period last year, but sales volume increased by 259%, more than three times the number of products. On the other hand, the growth rate of ingredients needed to make sandwiches at home was relatively low. Bread increased by 121%, morning rolls by 78%, jam by 77%, boiled eggs by 58%, and salad vegetables by 40%. Despite the increase in demand for breakfast due to the impact of COVID-19, telecommuting, and staying at home trends, Market Kurly analyzed that there was a strong demand for simpler consumption without cooking.

In addition, convenient breakfast substitute products are gaining high popularity. Sales of cereal, which provides balanced nutrients and only requires milk to be added, increased by 166%, and oatmeal sales rose by 376%. Milk, which pairs well with cereal and oatmeal, saw a 135% increase in sales. Among cereals, products containing granola with a nutty flavor accounted for 35% of total sales and were the most popular, while products with added fruits such as banana and berries or protein components were also popular.

Energy bars increased in sales by 279% due to their advantages in providing nutrients and satiety. Last year, healthy-flavored products such as almond, brown rice, and granola dominated, but this year, sales have increased as products with diverse flavors such as banana, cinnamon, lemon, and earl grey have been released. Yogurt sales also increased by 142% as demand for Greek yogurt, which aids digestion, grew.

Market Kurly is operating the 'Everyone's Breakfast' theme hall until the 31st to match these breakfast trends. It gathers everything from convenient meals for busy commutes to leisurely brunches. About 140 products are proposed under keywords such as convenience food, energy recharge, and hearty meals, and a 10% discount coupon usable on purchases over 15,000 KRW is also provided for products with the 'Theme Coupon' sticker.

This content was produced with the assistance of AI translation services.