Hyundai Motor Group Social Contribution White Paper Wins Gold at US Mercury Awards
The World's Top 3 Promotional Material Competitions
[Asia Economy Reporter Yu Je-hoon] Hyundai Motor Group announced on the 7th that its 'Social Contribution Activity White Paper 2019' won the Gold Award, the highest prize, at the Mercury Awards in the United States.
Now in its 35th year, the Mercury Awards is one of the world's top three public relations competitions, organized by the US-based MerComm. Among the submitted promotional materials, winners are selected through expert judging based on originality, message delivery ability, design, and other criteria.
Hyundai Motor Group received the honor in the Sustainable Management Report category for 'Annual Reports with Outstanding Content Delivery.' The group's Social Contribution Activity White Paper is a promotional publication that organizes the group's social contribution system and major social contribution projects, published annually since 2004.
This is the third time Hyundai Motor Group has received an international award for its publications. Previously, the Social Contribution Activity White Paper 2016 was selected as a Gold Award winner at the 2018 Mercury Awards, and in October of the same year, it was chosen as the grand prize winner at the 'ARC Awards,' an annual report competition hosted by MerComm.
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A Hyundai Motor Group official said, "Our publications have been recognized for effectively delivering corporate information both internally and externally, winning awards at international competitions," adding, "We will continue to strive to persuasively promote Hyundai Motor Group's diverse activities through the effective use of promotional materials."
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