Seoul City Supports 100 Fashion Companies to Enter the World's Largest Online Commerce Platform Amazon

Amazon Korea Partners to Provide Up to 3 Million KRW Support for Store Entry Training, Consulting, Overseas Shipping, and Marketing Costs

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 7th that it will support 100 small fashion manufacturers in entering the world's largest online commerce platform, Amazon, to pioneer global sales channels. Last year, within four months of Seoul's support, 50 companies including KOA and Salejehwa successfully entered Amazon.

Seoul helps companies willing to enter overseas online markets to develop sales channels and supports overseas market entry through non-face-to-face methods. It provides specialized Amazon entry training and one-on-one customized consulting until entry is achieved, and supports up to 3 million KRW for marketing and overseas logistics costs for companies entering the platform.

To provide more effective training than last year, Seoul conducts a six-week regular course tailored by industry such as jewelry, clothing, and accessories. After completing the training, one-on-one consulting is provided for each company until entry is achieved. For companies wishing to enter, Seoul plans to support them until all succeed in entering.

The recruitment target for fashion companies for "Amazon entry" includes small manufacturers in the fashion sector located in Seoul who own a brand, have been engaged in the relevant industry for more than one year, and have the will to develop overseas sales channels.

Seoul selects 100 priority companies and 50 reserve companies through the subsidy review committee among the applicants. If a dropout occurs among the 100 priority companies, support will be given to reserve companies in order of highest score. Reserve companies that do not receive support within this year will be given priority in next year's project.

Jung Sang-hoon, Head of Seoul's Base Growth Promotion Team, said, "This non-face-to-face global export channel development support project is expected to provide new growth opportunities for fashion companies struggling due to COVID-19," and added, "We will continue to discover various non-face-to-face support projects to closely support companies so they can quickly respond to domestic and international market trends."

This content was produced with the assistance of AI translation services.