Literature and Arts Council Launches Website to Enjoy Online Art Content in One Place

Providing 1,141 Projects and Over 2,000 Online Contents
Expanding the Scope of Artistic Activities in Daily Life

[Asia Economy Reporter Donghyun Choi] The Korea Arts & Culture Education Service announced on the 5th that it will unveil the 'Online Media Arts Activity Support Project Website' for the first time.

The Online Media Arts Activity Support Project is a program by the Arts Council Korea in collaboration with the Ministry of Culture, Sports and Tourism and 17 metropolitan cultural foundations across the country, supporting over 2,700 artists nationwide in producing online art content. The website is an integrated platform designed to showcase the art content created through this project all in one place.

The website aims to provide an online arts activity guide that flexibly responds to the digital environment and offers unlimited opportunities for both audiences and artists to participate in and create art. Over 2,000 works from 1,141 selected projects nationwide will be uploaded on the website. Audiences can enjoy online art anytime and anywhere, free from physical limitations such as home or school.

On the website, users can experience various artistic experiments, including traditional art genres like literature, visual arts, and performing arts combined with online media to create new genres of content. Online performances based on video conferencing platforms like Zoom, interactive content utilizing the characteristics of online media, and foundational art works combined with short-form videos, vlogs, and music video formats tailored to online video platform (OTT) distribution environments are shared through the website. Additionally, content reflecting experiments and considerations on video and film adaptations of various art genres such as dance and theater can also be found.

Furthermore, the Arts Council Korea offers an ‘Online Art Taste Test’ through the website to increase audience interest and engagement in online art.

The Arts Council Korea provides various services for artists through the website. These include art content and educational videos related to copyright to improve accessibility to online art, as well as expert consulting programs. Artists identified the most needed services for online art creation as online expert consulting (21.6%), rental and venue information services for production (20.7%), online education services for capacity building (13.3%), and copyright-related information services (13.9%). Additionally, the most necessary aspects for utilizing online content were creating revenue models linked to online art activity outcomes (31.2%) and exposure of outcomes on internal and external sites (27.7%). In response to these demands, the Arts Council Korea plans to expand educational and consulting programs and will promote not only the opening of online artworks but also the establishment of a revenue generation base linked to the website.

To continuously foster an online art creation environment, since the second half of 2021, the Arts Council Korea plans to allow not only project awardees but also general artists to upload and promote their online artworks on the website. Additionally, through data standardization efforts, the website service will be enhanced to provide customized services for audiences.

A representative from the Arts Council Korea, which promoted this project, stated, “We will lead continuous support for online art content production and the creation of a sustainable art ecosystem centered on the Online Media Arts Activity Support Project Website. We hope the website will expand to support follow-up activities such as recruiting and inviting domestic and international stakeholders for participating artists and organizations, as well as establishing a foundation for revenue generation.”

This content was produced with the assistance of AI translation services.