"Looks Like Hitler" Amazon Shopping App Icon Changed

Problematic icon (left) and revised version (right)

[Asia Economy Reporter Yujin Cho] Amazon, the world's largest e-commerce company, has changed the design of its app icon after receiving criticism that it resembled Adolf Hitler.

On the 3rd (local time), The New York Times (NYT), BBC, and others reported that Amazon changed the design of the shopping app icon launched in January after customer complaints that it resembled the trademark mustache of the Nazi dictator Hitler.

The controversial icon featured Amazon's signature smile logo with a wavy blue tape attached above it, but after concerns were raised that the design resembled Hitler's mustache, it was changed to a blue tape shape with folded corners.

Foreign media explained that the new design is based on the company's signature smile design and the brown Amazon box design that uses blue tape.

Amazon stated, "We designed the icon to evoke anticipation, excitement, and joy when customers see our delivery boxes at their doorstep."

This content was produced with the assistance of AI translation services.