Nongshim Selects Yoo Jae-suk as Advertising Model for 'Baehongdong Bibimmyun'
[Asia Economy Reporter Lim Hye-sun] Nongshim announced on the 4th that it has selected broadcaster Yoo Jae-suk as the advertising model for its new product, 'Bae Hong-dong Bibimmyun.'
This advertisement features Yoo Jae-suk, who has gained popularity by showcasing various alter egos on broadcasts, by giving him a new character called ‘Bibimmyun Master Bae Hong-dong Yoo.’ Additionally, ‘Bae Hong-dong’ is set as a neighborhood known for its bibimmyun specialty restaurants, adding a fun element.
In particular, Yoo Jae-suk attracts attention by introducing Bae Hong-dong Bibimmyun, the rising star of bibimmyun, with a striking appearance including clothes inspired by the Bae Hong-dong Bibimmyun package design, blue sunglasses, and a long wig, along with his unique cheerful tone.
The advertisement for Bae Hong-dong Bibimmyun featuring Yoo Jae-suk will be first released online on the 5th and will also be aired on TV starting next week.
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Meanwhile, Nongshim will launch its secret weapon to target the summer ramen market this year, ‘Bae Hong-dong Bibimmyun,’ next week. Bae Hong-dong Bibimmyun’s unique bibim sauce is made by grinding and fermenting pear, red chili pepper, and dongchimi (radish water kimchi).
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