ATE1 and VRLU Sign MOU to Build XR Platform... "Accelerating Metaverse New Business"

[Asia Economy Reporter Hyunseok Yoo] EightOne announced on the 4th that it has signed a Memorandum of Understanding (MOU) with VR platform specialist company ‘VRlu’ to build an XR content distribution platform. XR refers to a virtual world supported by hyper-realistic and immersive technologies, including virtual reality (VR) and augmented reality (AR).

Through this MOU, EightOne and VRlu will exchange content-related technologies secured by each company and also cooperate on the manufacturing, import/export, and distribution of content-related hardware (H/W) and products.

Recently, EightOne has actively entered new metaverse-related businesses by launching the AI-based video conferencing and lecture platform ‘EightLive’ and VR-exclusive English conversation content ‘VR New York Story.’ Based on its experience in producing VR and AR solutions, EightOne is accumulating XR technological capabilities and is currently developing converged solutions that incorporate AI as well.

VRlu is a VR content specialist company known for its ‘VR Master Academy’ service, which features immersive lecture content from masters in various fields such as baseball player Park Chan-ho and actor Jeon Gwang-ryeol.

In addition, VRlu has secured about 1,000 VR contents, including converged VR content that combines various characters like Pororo with K-pop performances. Recently, its VR content expertise has been recognized as it is provided as a separate category in KT’s immersive media VR service ‘SuperVR.’

Choi Cheol-soon, CEO of EightOne, said, “Through this MOU, we have specified cooperation plans based on key contents that have proven market competitiveness along with mutual technology exchange between companies to build an XR platform. We plan to launch an XR platform where professional content can be distributed as soon as possible.” He added, “To keep pace with the metaverse era and enable various XR contents to rapidly become popular, we are preparing to launch the industry’s first XR specialized platform and, in cooperation with VRlu, will establish a diverse content base to be sufficiently provided on the platform.”

This content was produced with the assistance of AI translation services.