GS25 Unveils Unique White Day Character Products... Generous Delivery Discounts Included
[Asia Economy Reporter Lim Chun-han] GS25 announced on the 4th that it has introduced products partnered with popular characters preferred by different age groups to celebrate White Day, and has prepared an unprecedented promotion linked with delivery services.
The main White Day set products include over 100 items such as two types of Jinro Is Back Toad Eco Bag sets, four Among Us sets, seven Kakao Friends sets, and two mini wreath sets. The Toad Eco Bag set is a White Day product released by GS25 in collaboration with Jinro for customers in their 30s to 50s. The eco bag features Jinro’s representative character, the toad, familiar to the 30-50 age group, and contains 8 to 10 various candies, jellies, and snacks.
The four Among Us sets feature packaging designed with characters from the globally popular game Among Us, especially favored by people in their teens and twenties. These sets include chocolates and other products bundled with Among Us merchandise. The seven Kakao Friends sets come in character-printed boxes featuring Muzi, Con, Jay-G, Ryan, Apeach, and other characters known as national icons, and include goods such as mouse pads and coasters.
Marketing linked with delivery services and various credit card partnerships will also be operated. Until the 15th, customers who purchase White Day products through KakaoTalk Order will receive a 2,000 KRW discount on delivery fees, and those who buy six types of White Day products including Roche T-8 via Yogiyo will get a 3,000 KRW discount.
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A GS Retail official said, “As the trend of people of all ages caring for those around them on White Day has become widespread, we have diversified character set products preferred by different age groups to provide additional enjoyment beyond the products themselves. This year, due to the COVID-19 issue, the trend of non-face-to-face purchases has increased, so we also prepared marketing programs linked with delivery.”
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