"Enjoyed Traveling with VR" LG Uplus Reports 200% Increase in 'U+VR' Viewers Last Year

Last Year, 'Travel & Healing' VR Content Viewers Increased by 204% Compared to 2019... Dokdo and Scuba Diving Popular
VR Eases COVID-19 Era Regrets... Mobile Data Usage Also Up 27%

[Asia Economy Reporter Eunmo Koo] Amid restrictions on overseas travel due to COVID-19, the number of people watching travel content through virtual reality (VR) applications increased last year.

LG Uplus announced on the 2nd that the number of viewers and mobile data usage for 'Travel & Healing' content on the 'U+VR' application significantly increased last year. The average monthly number of viewers by category for VR content provided on the U+VR app last year grew compared to the previous year as follows: ▲Travel & Healing 204% ▲Movies & Performances 144% ▲Stars & Idols 124%.

In particular, in the first quarter of last year, when COVID-19 began to spread widely in Korea, the average monthly number of viewers increased by 193% compared to the previous quarter. This is analyzed to be because many people sought to ease their longing for travel through virtual reality in an environment where overseas travel was impossible and going out was restricted.

Among the ‘Travel & Healing’ videos, the most viewed domestic travel content was ‘Dokdo,’ which captured various spots of Dokdo in VR video, and the most viewed overseas travel content was the highlight of the ‘Scuba Diving Series,’ allowing viewers to see underwater creatures in Cebu, Philippines, up close.

As the number of VR content viewers expanded, mobile data usage by U+VR users also increased by 27% compared to the previous year. U+VR users mainly watched VR content at 7 p.m. on weekdays and at noon on weekends.

Yoonho Choi, Executive Director of 5G Service Business at LG Uplus, said, “As the number of 5G subscribers grows, the number of customers who love U+VR content is also increasing. We will strengthen cooperation with content production partners and the XR Alliance to provide more immersive content so that users can experience new experiences that are difficult to have in real life through U+VR.”

This content was produced with the assistance of AI translation services.