11st Partners with Over 70 Brands This Year for Joint Marketing... Increasing Exclusive Products

11st will expand its strategic business partnerships to over 70 brand companies this year.

[Asia Economy Reporter Lim Chun-han] 11st announced on the 1st that it plans to expand its strategic business partnerships from 39 brand companies last year to about 70 brand companies this year, increasing exclusive products.

To kick off this year's first joint marketing, on the 25th of last month, Lee Sang-ho, CEO of 11st, and Lee Jun-yeop, Vice President of Korea P&G, attended as representatives of each company at the Korea P&G headquarters in Yeouido, Seoul, to sign a JBP. In March, partnership agreements with companies such as Able C&C, Maeil Dairies, and Yogi-otdae will also be carried out to sequentially showcase exclusive marketing.

As the first exclusive JBP event of the year in collaboration with P&G, 11st is holding the 'Pampers New Product Exclusive Pre-launch' event, distributing gifts worth 150 million KRW until the 11th. The new diaper product 'Baby Dry Pants Upgrade' from the Pampers brand will be introduced first, and during the event period, an exclusive 25% discount coupon (up to 10,000 KRW) will be offered only on 11st. Generous gifts such as luxury wallets, dishwashers, and wireless earphones will be given to customers who make purchases, along with a purchase review event.

An official from 11st stated, “Expanding partnerships with the nation's top operators has been a core strategy driving 11st's growth. We will continue to provide differentiated shopping experiences to customers by increasing exclusive products and exclusive content available only on 11st, and steadily promote mutual growth with brand companies.”

This content was produced with the assistance of AI translation services.