"Lotte Department Store Launches 'Living Consulting Service' for Customized Home Styling"

Reflecting Expertise, Experience, and MZ Generation Preferences... Selecting Consultants with Diversity
Providing Customized Portfolios, Consultant-Accompanied Shopping... Benefits When Purchasing Recommended Products

Lotte Department Store Living Consulting Service.

[Asia Economy Reporter Yuri Kim] Lotte Department Store announced on the 1st that it will officially launch its one-on-one living interior consulting service, which was piloted last fall, starting from the 5th.

The 'Living Consulting Service' is a living-specialized concierge service by Lotte Department Store that provides professional consultations to consumers who need interior advice, such as those looking to change the atmosphere of their bedroom or living room by purchasing key furniture or soon-to-be newlyweds decorating their new home. It offers personalized recommendations for furniture and accessories based on the customer's lifestyle, preferences, and budget. The pilot program at the Jamsil branch last year was so popular that all 140 consultation reservations were fully booked within a day of opening.

With the prolonged COVID-19 pandemic leading to more time spent at home, interest in interior items such as furniture and lighting has continued into this year. Last year, Lotte Department Store's living category sales grew by 16% compared to 2019. From early this year until the 25th of last month, sales in the living product category have also increased significantly by 36% compared to the same period last year.

Accordingly, Lotte Department Store plans to officially implement the 'Living Consulting Service' starting on the 5th. Consultations will be conducted through a dedicated booth within the main store's wedding lounge, with additional benefits such as product recommendations and voucher giveaways.

This year, Lotte Department Store has directly selected living experts with diverse experience, professionalism, and trendiness to reflect various customer tastes and enhance the quality of consulting. The team consists of four consultants: three experts with specialized living backgrounds including organizing and storage consulting, overseas luxury design studios, model house and drama set styling, and overseas imported furniture brand design; and one popular home styling YouTuber recruited with consideration for the MZ generation.

Consultation reservations can be made through the Lotte Department Store application or website. After reviewing each consultant's background, customers can select the consultant they wish to consult with and choose an available date. The selected consultant will request and review consultation information (such as photos and videos of the home) from the customer in advance to prepare thoroughly before the consultation. The consultation lasts about one hour and costs 50,000 KRW.

During the consultation, customers can directly check furniture materials and colors through various sample books. After the consultation, a report summarizing the concept for the space and a list of recommended furniture and accessories is provided. If desired, customers can also shop accompanied by the consultant within the main store.

There are also gift benefits when purchasing recommended products through the 'Living Consulting Service.' Customers who purchase Lotte Department Store products recommended by the consultant and present the benefit voucher at the gift event will receive Lotte gift certificates worth the consultation fee (50,000 KRW) and 2% of the purchase amount in L.POINT. Wedding members can also accumulate wedding mileage.

Hyun Jonghyuk , Head of Customer Experience Division at Lotte Department Store, said, "The pilot operation of the 'Living Consulting Service' last year showed that customers had great interest in professional interior services," adding, "Starting this year with the main store, we plan to provide highly satisfactory services to customers by reflecting diverse tastes and recent trends."

This content was produced with the assistance of AI translation services.