Yuhan-Kimberly Selected as 'Most Respected Company in Korea' for 18 Consecutive Years

Focusing on Change, Innovation, and Environmental Management Based on the 'Uri Gangsan Pureuge Pureuge' Campaign

Yuhan-Kimberly Our Green Mountains Greener and Greener_Mongolia Yuhan-Kimberly Forest Scenery. Photo by Yuhan-Kimberly

[Asia Economy Reporter Kim Heeyoon] Yuhan-Kimberly announced on the 26th that it was ranked 5th in the survey of the "Most Respected Companies in Korea."

According to Yuhan-Kimberly, it has been ranked within the top 6 for 18 consecutive years since the survey began in 2004. This survey, conducted by the Korea Management Association Consulting, involved over 13,000 participants including consumers and experts.

Well known for its corporate public campaign "Our Land Greener and Greener," Yuhan-Kimberly was established in 1970 as a joint venture between Yuhan Corporation and Kimberly-Clark. Since then, it has established diapers, sanitary pads, and beauty tissues as essential daily items, contributing to the hygiene, health, and cultural development of Korean society.

Over the past 50 years, Yuhan-Kimberly has grown into a leading household goods company based on management innovation cases such as ▲ethical management ▲environmental management ▲social contribution ▲labor-management harmony ▲smart work. In detailed categories, it ranked 1st in social value, 1st in image value, and 3rd in customer value. It also ranked 1st in the household goods sector in industry-specific evaluations.

The "Our Land Greener and Greener" campaign, which Yuhan-Kimberly has sustained for 38 years since 1984, has become a national campaign recognized by about 85% of Korean adults (Embrain Research, 2020 survey). Through planting and nurturing trees in national and public forests, a total of 54 million trees have been planted and cared for to date. Additionally, approximately 730 schools have been provided with school forests, restoration activities have been conducted in wildfire areas of Gangwon Province, and the "Yuhan-Kimberly Forest," which is 11 times the size of Yeouido, has been created in Mongolia, the source of yellow dust and fine dust, actively responding to global climate change.

Furthermore, Yuhan-Kimberly plans to strengthen its response to climate change based on the declaration of "Environmental Management 3.0." Environmental Management 3.0 includes a carbon neutrality goal and aims to increase the proportion of sales from main businesses using sustainable raw materials by 2030 to 95% for diapers and sanitary pads, and 100% for beauty tissues and toilet paper. In fact, products such as "Scott Paper Wet Wipes," biodegradable certified sanitary pads "La Nature Signature Maxislim," and "Huggies Naturemade Diapers" have been launched.

Meanwhile, Yuhan-Kimberly also implements "Smart Work 3.0" to respect employee autonomy and diversity and to allow choosing an efficient working environment. It provides spaces that promote communication and collaboration, along with green offices integrated with digital technology, pursuing a corporate culture where individuals and organizations grow together while working efficiently. Yuhan-Kimberly added that it plans to continue implementing at least one day of remote work per week even after the COVID-19 situation.

This content was produced with the assistance of AI translation services.