Bringing Happiness to Marginalized Neighbors... HiteJinro, a Good Company for 12 Years

Food Delivery and Sharing During Holidays
Support for Transportation Vehicles for People with Disabilities

[Asia Economy Reporter Lim Hye-sun] Hite Jinro has been practicing the actions of a good company. Under the slogan "A world where everyone is joyful and happy," Hite Jinro has been committed to fulfilling its social responsibilities and harmonizing with our society, actively engaging in social contribution activities since 2012. Every year, Hite Jinro continues its sharing activities for members of various social sectors, including support for vulnerable groups and provision of mobile vehicles.

On holidays such as Lunar New Year and Chuseok, as well as commemorative months like Family Month, Hite Jinro has been conducting various sharing activities to deliver warmth like family to marginalized neighbors by providing carnations, sneakers, and snacks to low-income children, elderly living alone, and elderly with disabilities.

This Lunar New Year, to support neighbors in need within local communities, Hite Jinro provided approximately 10,000 servings of rice cake soup rice cakes and dumplings to 34 social welfare institutions nationwide, including the Seoul Station Shelter Counseling Center and Busan Maria Village. Since 2012, Hite Jinro has maintained an organic relationship with local communities by continuously sponsoring holiday meals to about 150,000 people across approximately 430 social welfare institutions for nine years. Each year, about 30,000 neighbors receive food directly delivered and shared by Hite Jinro employees during holidays such as Lunar New Year and Chuseok.

For nine years, Hite Jinro has also held a "Sharing Bazaar" together with employees of partner companies. The "Sharing Bazaar" was planned to remind the significance of resource reuse by selling items donated by Hite Jinro and partner company employees through Beautiful Store, and to use the proceeds to help neighbors in need.

Hite Jinro also supports mobile vehicles to increase mobility convenience for elderly and disabled people with limited mobility. Most vehicles operated by social welfare institutions were vans, which limited movement in residential areas for vulnerable groups with many narrow roads. Noticing the institutions' demand for small vehicles, Hite Jinro started the vehicle support project in 2015 and has provided a total of 38 vehicles to social welfare institutions.

This content was produced with the assistance of AI translation services.