Hyundai Home Shopping and Hyundai Green Food Support Market Access for Low-Carbon Certified Agricultural Products

Agricultural Technology Commercialization Foundation and Seoul YWCA Sign MOU to Promote Consumption of Low-Carbon Certified Agricultural Products
Hyundai Home Shopping to Host Live Broadcasts from Certified Farms Starting March... Hyundai Green Food to Handle Commercialization and Distribution

On the morning of the 24th, at the Hyundai Home Shopping headquarters in Gangdong-gu, Seoul, (from left) Park Cheol-ung, Chairman of the Korea Agricultural Technology Commercialization Foundation, Hong Seong-il, Head of H Mall Business Division at Hyundai Home Shopping, Lee Hak-myeong, Head of Food Ingredient Business Division at Hyundai Green Food, and Lee Yu-rim, President of Seoul YWCA, signed an agreement and took a commemorative photo.

[Asia Economy Reporter Kim Yuri] Hyundai Home Shopping and Hyundai Green Food announced on the 24th that they have signed a Memorandum of Understanding (MOU) with the Foundation of Agri. Tech. Commercialization & Transfer and Seoul YWCA to promote the consumption of low-carbon certified agricultural products.

'Low-carbon certification' is one of the national certification systems for agricultural products operated by the Ministry of Agriculture, Food and Rural Affairs and certified by the Foundation of Agri. Tech. Commercialization & Transfer. It is granted only to agricultural products that have received eco-friendly (pesticide-free, organic) or Good Agricultural Practices (GAP) certification and have applied low-carbon agricultural technologies to reduce greenhouse gas emissions throughout the entire production process. Since it is based on eco-friendly or GAP certification, food safety is guaranteed.

Through this four-party agreement, Hyundai Home Shopping, Hyundai Green Food, the Foundation of Agri. Tech. Commercialization & Transfer, and Seoul YWCA plan to support the expansion of sales channels for farms producing low-carbon certified agricultural products and promote the carbon dioxide reduction effects gained from producing and consuming these products.

Under this agreement, starting next month, Hyundai Home Shopping will take full charge of planning and operating 'farm live broadcasts,' where low-carbon certified agricultural products are sold directly in real-time from farms once or twice a month through the live commerce section 'Shopping Live' on the Hyundai H Mall mobile app. Hyundai Green Food will support the commercialization, distribution, and logistics of low-carbon certified agricultural products featured on Hyundai H Mall's 'Shopping Live.'

The Foundation of Agri. Tech. Commercialization & Transfer will propose excellent farms to Hyundai Home Shopping and Hyundai Green Food, while Seoul YWCA will conduct ethical consumption campaigns that consider the environment.

Hong Sung-il, General Manager (Executive Director) of Hyundai Home Shopping’s H Mall Business Division, said, "Through this agreement, we can support the expansion of sales channels for farms producing low-carbon certified agricultural products and provide unique content to existing Hyundai H Mall customers through live broadcasts from production sites. We will continue efforts to create a mutually beneficial relationship while providing practical help to farms."

Meanwhile, Hyundai Home Shopping plans to showcase 'Daejeo Tomato,' a low-carbon certified product produced at 'Yonghyeon Tomato Farm' located in Daejeo-dong, Gangseo-gu, Busan, as the first broadcast under this agreement in mid-next month.

This content was produced with the assistance of AI translation services.