Shinhan Financial Group Surpasses 15 Million Shinhan Plus Membership Subscribers

'This Time 15 Dot! Shinhan Plus 15.15.15' Event Underway

[Asia Economy Reporter Kwangho Lee] Shinhan Financial Group announced on the 24th that the membership of 'Shinhan Plus,' an integrated premium customer service platform, has surpassed 15 million members.

Shinhan Plus membership is an integrated premium customer service launched last April by completely revamping Shinhan Financial's premium customer system, the 'Group Tops Club,' into the first financial sector platform combining membership and a financial transaction application (app).

Shinhan Plus membership simplifies financial transaction scores from the customer's perspective to enhance usability and has gained strong support from many customers by offering various services encompassing both financial and non-financial benefits, such as fee waivers, free coupons, and My Shinhan Points.

This year, the platform plans to further upgrade its functions by discovering new services through building a mobility platform via various partnerships and collaborations, establishing a subscription economy platform utilizing financial and non-financial services, and expanding the product lineup through group company cooperation.

To celebrate reaching 15 million Shinhan Plus membership, Shinhan Financial will hold a customer appreciation event. The 'This Time 15 Dot! Shinhan Plus 15.15.15' event, running for 15 days from the 25th to the 11th of next month, allows daily participation and offers My Shinhan Points with a 100% winning probability, ranging from 5 points up to a maximum of 1,500 points.

A Shinhan Financial official stated, "We will strive to establish Shinhan Plus as a life platform based on diverse customer values beyond financial services, including health, convenience, and purchasing."

This content was produced with the assistance of AI translation services.