'Yogiyo Passion Unity Event' with Yunho Yunho Attracts 100,000 Online Participants

[Asia Economy Reporter Kim Bo-kyung] Delivery Hero Korea announced on the 23rd that the 'Yogiyo Express Passion Unity Event' held on the 19th with Yogiyo's main model Yunho Yunho was successfully concluded.

The event was conducted via YouTube online live streaming to ensure participants could safely enjoy it in accordance with social distancing measures. Approximately 100,000 customers participated from pre-event registration to video call and live viewing.

The Yogiyo Express Passion Unity Event was a consumer participation program centered on interactive communication reflecting live characteristics, including games like "Speak with Your Body," ASMR food guessing, and lucky draw lotteries.

During the event, an 'Idea Contest for Passion Delivery Item Development' corner was also held to enjoy Yogiyo Express's fast and accurate delivery more effectively. Various ideas were introduced, such as a receipt mirror item to quickly open delivery food packaging or check food stains around the mouth, and a divider item to prevent food from splashing on clothes. The selected ideas will be produced as goods in the first half of the year.

Park Chae-yeon, Head of Marketing at Delivery Hero Korea, said, "The Yogiyo Passion Unity Event was prepared to share Yogiyo's unique delicious joy and energy with consumers exhausted by COVID-19," adding, "We will continue to engage in enjoyable and meaningful activities to communicate more actively with our customers."

This content was produced with the assistance of AI translation services.