Shinhan Card Develops Carbon Emission Index Based on Card Consumption Data

[Asia Economy Reporter Oh Hyung-gil] Shinhan Card announced on the 23rd that it will develop a carbon emission index called the 'Shinhan Green Index' based on consumption and payment data.

The carbon emission index is based on card consumption data and benchmarks the methodology developed by Visa in overseas projects.

Through the Shinhan Green Index, Shinhan Card plans to encourage consumers' 'good (eco-friendly) consumption' and expand it into a virtuous cycle ESG marketing platform that can lead various companies to participate in good marketing based on this.

To accurately calculate the consumption-based carbon emission index, the company plans to continuously enhance it by securing detailed information such as overall card consumption data, items, and menus with customer consent.

Additionally, to ensure credibility, an advisory committee composed of experts in Green New Deal coordination, environmental policy and evaluation, and industrial sectors has been appointed.

A Shinhan Card official stated, "Research related to carbon emissions has mainly been conducted from the perspective of production or energy consumption," adding, "It is particularly meaningful as the first domestic attempt to calculate carbon emission coefficients induced by consumption based on card consumption data."

This content was produced with the assistance of AI translation services.