Chanel Launches 'Lip Scanner' Recommending Matching Lip Products Through Color Scanning...

[Asia Economy Reporter Seungjin Lee] Chanel is launching a mobile application (app) for lip makeup called 'Lip Scanner' on the 22nd. Chanel's 'Lip Scanner' is an app that uses a 100% in-house developed color scanner by the Chanel House to find Chanel lipsticks that match the desired color and appearance.

'Lip Scanner' recognizes the selected color with just two clicks and, based on the Chanel House product catalog, suggests Chanel lip products that match the color. It also features a 'Try On' function that allows users to virtually test the color on their lips.

When using 'Lip Scanner,' even colors encountered on the street can be scanned, and the app suggests the closest matching color among Chanel's lip products. When using a face photo or scanning the face, it finds products that distinguish not only the color but also finishes such as matte or glossy.

Chanel's 'Lip Scanner' was created through months of collaboration between the CX (Chanel Connected Experience) Lab and the Chanel Makeup Creation Studio. During this process, a unique algorithm was designed and analytical capabilities were developed based on tens of thousands of facial images, securing Chanel's proprietary technology. This learning process will be gradually integrated into Chanel House's lipstick products to be released in the future.

Chanel's 'Lip Scanner' is available for free on the Apple App Store in France, the United States, the United Kingdom, Japan, Korea, and 15 other countries.

This content was produced with the assistance of AI translation services.