FKI International Business Institute to Host YouTube Digital Marketing Academy Next Month

[Asia Economy Reporter Jeong Hyunjin] The Federation of Korean Industries (FKI) International Management Institute announced on the 22nd that it will hold the 'YouTube Digital Marketing Academy' on the 4th of next month.

The FKI stated that it planned this course jointly with Sandbox Network, the largest YouTube entertainment company in Korea, and explained that it will cover corporate YouTube marketing and channel management know-how. In particular, the Sandbox education team will share on-site expertise on designing YouTube channels tailored to each company's characteristics, content planning, and strategies to expand subscribers.

Sandbox, established in 2015, is a leading Korean MCN (Multi-Channel Network) company with over 410 creator teams including Ddotty, Yoo Byungjae, Ham Yeonji, Jang Ppijju, Ddenggae Ddeng, Raon, and Poongwollyang. In just over five years since its founding, it has rapidly grown to attract about 170 million subscribers and achieve over 2.6 billion average monthly video views, gaining attention within the industry. Recently, based on its creator management experience and in-house production know-how, it has been focusing on original content production and distribution.

Kim Jutae, Secretary General of the FKI International Management Institute, said, "This course is expected to be a great opportunity for companies seeking new marketing avenues and those aiming to overcome the limitations of existing marketing."

The course will be held twice starting from the 4th of next month, strictly adhering to quarantine guidelines and social distancing measures. Applications and inquiries can be made through the FKI International Management Institute website.

This content was produced with the assistance of AI translation services.