BGF Retail CEO Lee Geon-jun Joins GoGo Challenge for Plastic-Free Campaign

Lee Geon-jun, CEO of BGF Retail (second from the left), is participating in the GoGo Challenge with employees at the BGF headquarters.

[Asia Economy Reporter Lim Chunhan] Lee Geonjun, CEO of BGF Retail, participated in the ‘GoGo Challenge’ campaign on the 21st, pledging to practice a plastic-free lifestyle in daily life. The GoGo Challenge is a relay campaign led by the Ministry of Environment, where participants write pledges to reduce the use of plastics, including disposable products, and share them on SNS channels.

CEO Lee promised to continue utilizing over 15,000 CU stores nationwide as green platforms for environmental protection and to carry out internal eco-friendly campaigns targeting employees. Under the environmental protection slogan ‘Be Green Friends,’ CU has been conducting various activities to foster an eco-friendly consumption culture shared by store owners and customers.

CU is expanding the eco-friendly bags, which were piloted at directly managed stores nationwide at the end of last year, to all stores across the country. In addition, CU is making various efforts to reduce plastic use and promote recycling, including ▲launching eco-friendly PLA container products ▲applying PLA straws to all iced drink items ▲replacing PB bottled water with label-free PET bottles ▲introducing colorless embossed ice cups.

CEO Lee said, “CU introduces products that consider environmental impact from production to consumption to help customers naturally reduce plastic use in their daily lives. As efforts to protect the environment are more necessary than ever, all stores and employees will unite in spirit to participate in an eco-conscious lifestyle.”

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