Musinsa "Outdoor Brands in Store Increased Sales by 162% in 2 Years"

National Geographic, Discovery Sales Increase by 58% and 52%

[Asia Economy Reporter Lim Hye-seon] The outdoor brands listed on the online fashion platform Musinsa are experiencing rapid growth.

According to Musinsa on the 19th, last year’s sales of major outdoor fashion brands increased by 70% compared to the previous year. Compared to two years ago, sales grew by 162%.

The company explained that the increase in outdoor brand purchases by Musinsa Store members played a key role. Content marketing that reinterpreted functional outdoor products into stylish everyday looks and urban fashion hit the mark. Additionally, leveraging the marketing channels owned by Musinsa Store expanded touchpoints with the main user base of customers in their 10s to 30s, driving the sales increase.

Notably, National Geographic’s sales last year increased by more than 58% compared to 2019, generating sales in the 20 billion KRW range solely on Musinsa Store. Discovery Expedition’s sales also rose by more than 52% compared to 2019. In particular, for both brands, the purchase volume by customers in their 20s and 30s doubled from their listing year in 2018 through last year.

Kolon Sport’s sales increased by more than 49% compared to 2019, and Eider, whose purchase volume by customers in their 20s surged more than fivefold, recorded a sales growth of over 162% last year, showing significant expansion.

This content was produced with the assistance of AI translation services.