Winia Launches Four Air Purifiers in 'Resort-Inspired Colors'... Priced Around 700,000 Won

[Asia Economy Reporter Kim Hyewon] Winia Dimchae announced on the 19th that following the launch of the large-capacity air purifier Winia Pureflex White earlier this year, it will release new products in four colors reflecting the color appliance trend.

Following the Winia Wave Air Conditioner Color Edition unveiled last month, the lineup has been expanded by adding colors to air purifiers as well. It is also possible to match colors with the Winia Wave Air Conditioner, allowing customized choices according to preferences.

The new Pureflex air purifier products feature four colors: French Navy, capturing the night sky of Paris, France; Maldives Blue, inspired by the sea reflected on the Maldives coast; Malta Green, expressing the clear and deep sea color of Malta beach; and Caribbean Coral, embodying the sunset of the Caribbean beach.

The Winia Pureflex air purifier color lineup is a large-capacity model that performs powerful 360℃ omnidirectional three-dimensional suction, with premium features such as Pet Mode and Air Clean UV sterilization applied as is.

When Pet Mode is activated, it operates in turbo mode for 5 minutes, then switches to a pet automatic mode according to the indoor air cleanliness level, emitting up to 25% stronger airflow compared to the existing airflow. Additionally, Air Clean UV sterilization uses a UV LED light inside the rotating fan to strongly sterilize the fan and air tunnel through which the air passes.

The Winia Pureflex air purifier has been recognized for its air purification capability by the Korea Air Cleaning Association and received the CA (Clean Air) mark. It has also been recommended as an atopy prevention product by the Korea Atopy Association and obtained KC certification and electromagnetic compatibility certification.

All four color models of the Winia Pureflex air purifier have an energy efficiency rating of Grade 1 and are available for purchase at large retailers, specialty stores, department stores, and home shopping channels. The retail price is in the 700,000 KRW range.

A Winia Dimchae official emphasized, "Stylish colored appliances reflecting recent consumer needs have become an industry trend, moving beyond the representative white color of home appliances. This product will be a good choice for consumers seeking their own unique color different from others."

Winia Dimchae plans to donate 5,000 KRW for each Winia Pureflex air purifier sold, and after settling the sales performance by May, will donate the accumulated amount to animal shelters.

This content was produced with the assistance of AI translation services.