HiteJinro Releases New TV Commercial for Chamisul

[Asia Economy Reporter Lim Hye-seon] HiteJinro announced on the 18th that it will produce a new advertisement with IU, the model for the Chamisul brand, and officially launch its spring season marketing activities. The new advertising campaign emphasizes the clean taste of Chamisul and a hangover-free next day under the slogan, "The dew comes cleanly and disappears cleanly! - A clean next day like dew, Chamisul."

This Chamisul advertisement was created almost entirely in 3D, except for minimal sets, to add vitality and create a fantasy atmosphere. More than two months were spent on detailing the trees and flowers and on animation work.

HiteJinro explained, "The long-loved soju brand Chamisul and IU, who has been loved in various fields for a long time, are creating synergy by coming together."

This content was produced with the assistance of AI translation services.