Geumcheon Meat Fresh Meat Brand 'MeatQ' Enters Dongwon Mall

[Asia Economy Reporter Seungjin Lee] Geumcheon Meat announced on the 18th that its fresh meat brand for B2C (business-to-consumer) use, 'MeatQ,' operated by Geumcheon Meat, has entered the food specialty online mall Dongwon Mall to strengthen its B2C business.

Geumcheon Meat is the largest livestock wholesale online mall in Korea, handling Korean beef, pork, and imported meat for over 30 years since 1987. Based on know-how and expertise verified by approximately 110,000 accumulated customers such as butcher shops and restaurants, it is also developing a B2C business that selects fresh meat and delivers it directly to general consumers.

Through Dongwon Mall, which has 1 million registered customers, Geumcheon Meat sells about 20 types of domestic refrigerated meat and imported meat under the B2C fresh meat brand 'MeatQ,' packaged in small quantities tailored for single-person households. It is composed of various uses and cuts such as grilling, boiled meat, and stew, allowing consumers to conveniently purchase fresh meat online without visiting a butcher shop. Geumcheon Meat plans to additionally introduce popular cuts such as tomahawk steak and premium ribs, which have recently become a hot topic on social media (SNS), within this month.

Additionally, for customers who need large quantities of meat, a 'Meat Curation' service is provided, allowing customized orders of meat according to desired use and price. The 'Meat Curation' service recommends meat tailored to the desired cut, use, weight, and price through phone consultation when ordering a minimum of 2 kg of beef or 5 kg of pork in bulk. It is convenient for various uses as customers can order over 80 types of livestock products, including 1++ grade Korean beef carefully selected by livestock experts, Korean pork, and imported meat, and receive delivery on the required date.

Geumcheon Meat offers a 5% discount coupon on all products to Dongwon Mall users and sells various fresh meats at discounts of up to 58%.

Meanwhile, Dongwon Group decided last December to maximize synergy by integrating the online organizations that were previously operated separately by each affiliate and business division. Accordingly, Dongwon F&B’s food specialty online mall Dongwon Mall, Dongwon Home Food’s online grocery market The Banchan&, and Geumcheon Meat, the livestock wholesale online mall of Dongwon Home Food, have been integrated into Dongwon Home Food’s online business division, actively promoting inter-organizational linked businesses.

This content was produced with the assistance of AI translation services.