GS Retail Collaborates with Monami... Introducing Monami Magic Drinks and More

Two types of Yours Monami Magic Sparkling sold at GS25.

[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 18th that it will sequentially introduce products jointly developed with Korea's leading stationery company Monami at GS25.

As the first result of this collaboration, the two companies released two types of Yours Monami Magic Sparkling: 'Yours Monami Magic Black Sparkling' and 'Yours Monami Magic Red Sparkling.' They independently produced beverage bottles that reflect the shape characteristics of Monami Magic and applied the unique design directly to the beverage packaging.

The second collaborative product, three types of antibacterial pens, will be launched on the 25th. Reflecting consumers' increased interest in hygiene and antibacterial products due to COVID-19, the two companies jointly developed these products. The brand name "SafeU," which encapsulates the product feature of semi-permanent antibacterial effectiveness for safe use, will be used as the joint brand name.

A GS Retail official said, "We expect that the collaboration between leading Korean brands in their respective fields, presenting unconventional collaborative products beyond common sense, will create a fresh impact in the market." He added, "GS Retail, celebrating its 50th anniversary this year, will focus its capabilities on the K-brand development project, discovering excellent brand products and rebirthing them as differentiated products."

This content was produced with the assistance of AI translation services.