"ESG Involving Franchise Owners: CU Launches 'Eco-friendly 3L Campaign'"

Environmental Activities Responding to Climate Change Practiced by Over 15,000 Franchise Owners and Staff Nationwide
Encouraging Plastic Label Separation, Proper Temperature Compliance, and Unplugging Unused Outlets... Greenhouse Gas Reduction Goals

[Asia Economy Reporter Yuri Kim] CU announced on the 17th that it will implement the 'Eco-friendly 3L (Less) Campaign,' an ESG (Environment, Social, Governance) activity practiced together by franchise owners and staff at over 15,000 stores nationwide.

While eco-friendly policies in the distribution industry have so far been implemented only at the corporate level, CU's 'Eco-friendly 3L Campaign' is characterized as a franchisee participation activity specialized for convenience store franchise business.

The campaign focuses on 3L (Less Plastic, Less Energy, Less Waste) to respond to climate change. It encourages easy-to-practice actions at over 15,000 CU stores nationwide, such as separating plastic labels for recycling, maintaining appropriate indoor temperatures, and unplugging unused outlets.

The goal is to reduce greenhouse gas emissions generated at stores through three daily practices lasting three seconds each. The quantified data derived from these activities will be used as basic data for strengthening CU's environmental management and for follow-up measures in the future.

In particular, the 'Eco-friendly 3L Campaign' is not a one-time event but will be continuously carried out annually with different themes.

This month, to encourage voluntary participation of store workers, an eco-friendly certification event will be held. If a store attaches the 'Eutteum Sticker' for low-carbon living or certifies 3L practice, 200 people will be selected by lottery to receive an acorn tree kit as an eco reward.

Participants will grow acorn seeds at home, and after 3 to 4 months, when the seedlings grow, they will be moved to the Seoul Noeul Park tree nursery to be used in the urban forest creation program. Volunteers will also receive service hours to promote continuous virtuous cycles of the campaign.

CU is leading the most proactive eco-friendly activities in the convenience store industry by collaborating with franchise owners this year, including the elimination of plastic bags and the full introduction of eco-friendly bags.

So far, CU franchise owners and headquarters have participated together in activities such as 'Jupking' trash collection volunteer work, planting acorn trees of hope, and the 'Don't Use' campaign, and have actively created an eco-friendly consumption environment for customers by introducing the industry's first label-free bottled water.

Yang Jae-seok, Head of Management Planning at BGF Retail, said, "Convenience stores are strong guardians protecting our environment in daily life, together with franchise headquarters and franchise owners and staff working at stores nationwide," adding, "We hope that small changes through CU will gain empathy from many people and lead to more actions, becoming a force that changes the world."

This content was produced with the assistance of AI translation services.