Seoul City Opens 'OnAir' Video Commerce Support Studio at Yongsan Electronics Market
Utilizing Latest Marketing Trends, Supporting Yongsan Electronics Market Small Business Owners with Video Commerce Marketing
[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced on the 17th that it has opened the 'On-Air Studio' within Yongsan Electronics Market, which small business owners related to electronic products can use for sales.
The 'On-Air Studio' was established as part of the Yongsan Electronics Market urban regeneration project to create an environment where small business owners in Yongsan Electronics Market can promote and sell products using internet and mobile video platforms as well as various SNS.
The On-Air Studio is equipped with video shooting and editing equipment, lighting, and editing programs, allowing Yongsan Electronics Market businesses to shoot product videos and review videos. Video creator training is also provided for tenant companies.
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Ryu Hoon, Director of Urban Regeneration at Seoul City, said, "The On-Air Studio was prepared for video commerce marketing for merchants in Yongsan Electronics Market," adding, "We will seek and support various ways to revitalize Yongsan Electronics Market in line with the latest trends."
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