CJ O Shopping Living PB 'Atssential', Product Diversification Amid Home Decoration and Interior Design Boom

Launch of CJ Mall Exclusive Items such as Portable Pillows and Carpets
Online Shopping Furniture Category Transaction Amount Up 43.5% Compared to 2019

[Asia Economy Reporter Yuri Kim] CJ O Shopping's living private brand (PB) 'Atssential' is diversifying its products amid the home decoration and interior design boom.

Atssential views that the role and perception of spaces are changing in the 'with COVID-19' era. As homes expand their role as spaces for various activities, investment in homes is increasing. According to the 'December 2020 and Annual Online Shopping Trends' released by Statistics Korea, last year's online shopping transaction amount was 108.6883 trillion KRW, with the furniture category reaching 4.988 trillion KRW, showing a 43.5% growth compared to 2019.

CJ Mall's Atssential new item is the 'Roll-up Memory Foam Portable Pillow.' It is a memory foam pillow that can be used when sleeping at a campsite or in a car during commuting. It is easy to store as it can be rolled up and put into the built-in pouch, and it weighs about 320g, making it easy to carry. It is domestically produced, and the pillow cover is removable for washing. The price is 15,900 KRW.

They also prepared carpets, point interior accessories that effectively change the atmosphere of a space. The 'Washable Short Pile Carpet' is made of 6mm microfiber material, boasting a soft texture. The back of the carpet is finished with non-slip processing to prevent slipping and is machine washable. Available colors are ivory, green, beige, and charcoal, and sizes range from 100cm (width) x 150cm (length) to 200cm x 350cm, with six size options. The 'Soft Long Pile Carpet' is made with 30mm long yarns, making it thick and plush. It is a domestically produced product that has passed harmful substance tests and is available in ivory and gray colors.

Seonyeong An, team leader of CJ O Shopping Bedding Atssential Part, said, "Next month, we plan to expand Atssential's product portfolio to the kitchen by introducing linen aprons and table mats that add emotion to the home cooking trend."

Meanwhile, Atssential is a living brand launched by CJ O Shopping in October 2019. Since its launch, it has completed a sleep portfolio by introducing bedding, mattresses, and toppers, and also plans and sells modular furniture and carpets.

This content was produced with the assistance of AI translation services.