Porsche Will Not Produce 'Made in China' Models

[Asia Economy Reporter Yujin Cho] Porsche, which relies on the Chinese market for one-third of its total sales, has announced that it will adhere to the principle of German production.

Oliver Blume, Porsche's Chief Executive Officer (CEO), recently stated in an interview with a media outlet that "'Made in Germany' remains a symbol of premium quality," and added, "We will not consider relocating production bases to China."

This stance sharply contrasts with other premium automakers such as Audi, BMW, and Mercedes-Benz, which are gradually moving their production bases to China through joint ventures.

CEO Blume emphasized that although the opportunity cost of maintaining German production principles, including high labor costs, is significant, it is worth insisting on.

Porsche generates about one-third of its total sales from the Chinese market and was the only automaker to record positive growth in China last year despite the automotive industry's collapse due to COVID-19.

Porsche also plans to uphold the Made in Germany principle in electric vehicle production. Currently, Porsche operates production plants only in Germany and Slovakia.

The Taycan, positioned as a competitor to the Tesla Model S, is produced at Porsche's main plant in Zuffenhausen, Germany, just like the iconic 911 model.

Porsche aims to have more than 80% of its vehicle sales be electric by 2030.

This content was produced with the assistance of AI translation services.