CJ CheilJedang's 'Morning Dubu' Renewed with 'Spoonable Salad' Concept

Preserving a Soft Texture and Enhancing Nutty Flavor
CJ The Market Hosts 'Salad Bottle Giveaway' Promotion

[Asia Economy Reporter Lim Hye-seon] CJ CheilJedang announced on the 15th that it has renewed its meal replacement soft tofu product, ‘Haengbokhan Kong Morning Tofu,’ with a ‘spoonable salad’ concept.

The renewal of ‘Haengbokhan Kong Morning Tofu’ was carried out in line with the recent trend of increased salad consumption. The product packaging prominently features the phrase and image of ‘spoonable salad’ to emphasize that it is a product that pairs well with salads.

The renewed product comes in three varieties: ‘Plain,’ ‘Oriental Sauce,’ and ‘Five-Grain Sesame Sauce.’ The company explained that by changing the raw materials and blending ratios from the previous version, they enhanced the soft texture and savory taste unique to soft tofu. Additionally, it is made using only organic soybeans carefully selected by CJ CheilJedang. The calorie content is 80 kcal per 140g. Prices are 1,400 KRW for Morning Tofu Plain, and 1,680 KRW for Morning Tofu Oriental Sauce and Five-Grain Sesame Sauce.

To commemorate this renewal, CJ CheilJedang is holding a Morning Tofu special event at its food specialty mall, CJ The Market. On the 15th only, there will be a 10% discount in the ‘Market Hot Deal’ section. A ‘Salad Bottle’ will also be given as a gift.

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