Korea Federation of SMEs, Recruiting SMEs for 'Online Exhibition Project' Participation

The period is until the 26th of this month... Integrated online and offline export marketing support

[Asia Economy Reporter Junhyung Lee] The Korea Federation of Small and Medium Business (KSMB) announced on the 14th that it is recruiting companies to participate in the '2021 Online Exhibition Project.' The target is small and medium-sized enterprises (SMEs) struggling to develop overseas markets due to COVID-19. The application period is until the 26th of this month.

The Online Exhibition Project supports integrated export marketing linking online and offline channels. It utilizes information and communication (IT) technology and digital content to support SME exports without physical or time constraints.

Operating since last year, this project will support 70 small and medium manufacturing companies this year. Applications can be submitted online through the 'SME Overseas Exhibition Portal.'

Eligibility requires being a small or medium manufacturing company under the 'Framework Act on Small and Medium Enterprises.' Selected companies will receive export marketing services tailored to their product characteristics, including ▲production of digital video content for business-to-business (B2B) platforms and social networking services (SNS) ▲online marketing targeting overseas buyers using global search engines ▲participation in offline overseas exhibitions.

Jeon Hyesook, head of the Trade Promotion Department at KSMB, said, "Export activities of SMEs are very limited due to COVID-19," adding, "We hope many SMEs can secure new overseas markets through online and offline export marketing."

This content was produced with the assistance of AI translation services.