From Diet Management to Psychological Counseling... Popular 'Unique Welfare Services' Provided via App

Unique Welfare Services Popular Including Habit Formation, Online Lectures, and Health Management
Leading Domestic Companies Prepare to Introduce Services Supporting Employees' Physical and Mental Health

According to the industry, companies that used to provide gym memberships or lunch allowances as in-house welfare services are now offering a variety of welfare services online for employees' well-being. Photo by Getty Images Bank

[Asia Economy Reporter Kim Heeyoon] As the prolonged COVID-19 pandemic has normalized non-face-to-face lifestyles, a culture of enjoying company welfare through apps has taken root.

According to the industry on the 13th, companies that used to provide gym memberships or lunch allowances as in-house welfare services are now offering a variety of welfare services online for employees' well-being.

These companies help employees form better habits for a healthier life through apps and increase employee satisfaction by providing various services such as online hobbies including art, crafts, and exercise.

Noom Korea provides a service that helps corporate employees manage their physical health through the health management app 'Noom'. Photo by Noom Korea

Providing Systematic and Professional Diet and Health Management Services

First, mobile healthcare company Noom Korea offers services to help corporate employees manage their physical health through the health management app ‘Noom.’ The app allows users to watch short exercise videos that can be done at work and also tracks step counts. Additionally, employees of partner companies can simply record their daily food intake and exercise on the Noom app and receive professional advice on diet and exercise methods via phone or messenger from experts such as nutritionists and health trainers.

Companies that have adopted this service include Naver Line and Daewoong Pharmaceutical. Participating companies cited the advantage of Noom not only recording food intake and activity but also providing expert assistance anytime and anywhere through a mobile app.

The goal achievement platform "Challengers," operated by White Cube, is a goal management service designed to help anyone effectively achieve their desired goals. Photo by White Cube

Supporting Diverse Habit Formation and Presenting Effective Corporate Welfare Awards

‘Challengers,’ a goal achievement platform operated by Whitecube, is a goal management service designed to help anyone effectively achieve their desired goals. Users place a bet on the challenge they want to achieve; if they fail, the amount is deducted, but if they succeed, they receive a 100% refund plus an additional prize, encouraging goal achievement.

Companies can use Challengers to design various missions that promote healthier and happier lifestyles for employees, such as foreign language study, exercise, habit formation, and stress management. Above all, it provides employees with opportunities for self-development through goal achievement and enhances self-efficacy through continuous accomplishment.

Whitecube explained that SK Energy, which adopted Challengers, conducted 10 types of challenges aimed at employees’ ‘happiness,’ achieving a remarkable 89% mission success rate among participants.

Class101 is presenting a new model of corporate welfare through its B2B exclusive subscription product, 'Class101 Business'. Photo by Class101

Corporate Welfare Specialized Services Supporting Skill Enhancement to Hobbies

Online class platform CLASS101 presents a new model of corporate welfare through its B2B subscription product ‘CLASS101 Business.’ As offline in-house training and hobby support welfare have shifted online due to the prolonged COVID-19 pandemic, it is recognized for proposing a fresh work-life balance suited to the ontact era.

‘CLASS101 Business’ has significantly expanded its course offerings to over 700 classes, including ‘Creative’ focused on hobbies like art, exercise, crafts, and drawing; ‘Libre,’ emphasizing humanities such as economics, humanities, society, arts, and science; as well as ‘Career’ for practical skills and ‘Money’ to satisfy self-development needs like finance and mindset.

In particular, it features a systematic monitoring system that allows checking each employee’s progress and course history during the subscription period, attracting attention. Based on this, CLASS101 states that it not only increases employee satisfaction but also enhances work efficiency by adding convenience for managers.

Trost, a service by Humart Company, a mental healthcare specialist, manages mental health through mobile devices. Photo by Trost

Services Attentively Caring for Employees’ Mental Health and Mind through Psychological Counseling with Experts

Mental healthcare specialist Humart Company’s ‘Trost’ is a service that manages mental health via mobile. It has gained attention as an employee welfare service among leading domestic companies such as LG Chem and Jeju Air, which have provided mental health support programs using Trost.

Trost operates 24-hour anonymous chat and phone counseling and also offers face-to-face counseling. It recommends suitable professional psychological counselors based on the client’s concerns, emotions, and symptom keywords. Users can receive counseling for various issues such as depression, anxiety, stress, and challenges related to relationships, academics, work, and parenting.

As of December last year, Trost has about 300,000 downloads and 35,000 paid users, providing non-face-to-face psychological counseling services. Recently, it has been accelerating its B2B business expansion by offering employee psychological counseling (EAP) to companies and public institutions seeking to cope with difficulties caused by COVID-19.

This content was produced with the assistance of AI translation services.