"Exciting Valentine's Day at Convenience Stores"... Unique Product Battle

Valentine's Day products sold at CU.

[Asia Economy Reporter Lim Chun-han] The convenience store industry has launched a variety of unique products to capture the special demand for 'Seollentines Day' (Seollal + Valentine's Day).

GS25 partnered with Kakao Friends, Among Us, and Mallang to release collaborative Valentine's Day products. There are a total of 17 items including ▲7 Kakao Friends items ▲4 Among Us items ▲2 Mallang items ▲3 Samgimi items ▲1 Yogi Otta item. This collaboration was planned to commemorate GS25's entry into KakaoTalk's ordering platform. The popular Kakao Friends characters Muzi, Con, Jay-G, Ryan, and Apeach were featured in character boxes that included camping garlands, mini folding boxes, stainless steel cups, and custom stickers as goods.

CU prepared over 100 products under the concept of Happy Sunday to enjoy with family, including Malpyo Shoe Polish, Seoul Land Planet collaboration products, BIG Retro & Small Toy, mmm! wine, and pet-exclusive products. The Malpyo Shoe Polish collaboration products, released exclusively, consist of 6 types featuring various packages inspired by Malpyo Shoe Polish, set with popular items such as Ghana chocolate, Vintz, choco cookies, crunch, and Oreo.

Seven Eleven reunited with the cement brand Cheonmapyo, which attracted attention last year with a unique collaboration. They newly launched the Cheonmapyo planning set, a retro concept product using the Cheonmapyo cement sack-shaped packaging, combining Cheonmapyo cement popcorn and popular chocolate products. They also released unique products collaborating with domestic and international representative characters such as the Taekwon V set and Minions set.

Emart24 targets both the MZ generation and middle-aged consumers with two HiteJinro Toad goods (piggy bank set and cup set). The piggy bank set includes a blue toad-shaped piggy bank and four bags of I'mi Crush Milk Choco Balls, while the cup set contains seven I'mi Truffle Chocolates inside a storage cup hugged by a toad figure. Additionally, they selected about 130 chocolate, jelly, and candy promotional products, increasing by 40% compared to last year, and are running 1+1 and 2+1 bonus gift events.

An industry insider said, "This Valentine's Day overlaps with the Seollal holiday, so the number of consumers spending time with family as well as couples is expected to increase significantly," adding, "We strengthened the lineup of unique collaboration products and wines, as well as existing chocolate products, focusing on family shopping districts."

This content was produced with the assistance of AI translation services.