8Seconds Presents Collaboration Collection with Domestic Emerging Artist 'Aesung'

8SECONDS X Aseung Collaboration Collection (Photo by Samsung C&T)

[Asia Economy Reporter Seungjin Lee] Eight Seconds, the SPA brand of Samsung C&T Fashion Division, has launched a capsule collection in collaboration with emerging artist ‘Aesung’ and will operate an open gallery at the Garosugil store in Gangnam-gu, Seoul, until April 21.

Since last year, Eight Seconds has continuously released collaboration collections with emerging Korean artists, including Noh Sang-ho, Sooniji, Lee Yohan, Rareverse, and Teum.

‘Aesung,’ who collaborated with Eight Seconds this time, is an emerging illustrator who mainly works with animal characters such as cats and dogs through her own visual language, and is popular enough to have over 56,000 Instagram followers.

The theme of this collaboration collection is ‘Stay Cat Home.’ It features illustrations by artist Aesung depicting cats enjoying joyful and comfortable time at home, applied to Eight Seconds’ one-mile wear (daily home wear with outdoor functionality).

Eight Seconds composed this collection of a total of 20 items, including sweatshirt and jogger pants sets, short-sleeve T-shirts, cardigans, pajamas, eco bags, and umbrellas, which are frequently worn both inside and outside the home.

Eight Seconds will operate an open gallery featuring Aesung’s works at the Garosugil store until April 21 and will also hold a hashtag event. Customers who visit the Garosugil store and upload photos of the open gallery on their Instagram accounts with hashtags (#EightSeconds #EightSecondsCollab) will receive an immediate 10% discount when purchasing Aesung collaboration products.

Kim Min-jung, a professional from the Eight Seconds menswear team, said, "Eight Seconds’ fresh and witty products, presented every season through collaborations with new emerging artists, have received positive responses from consumers." She added, "Especially this spring, we carefully selected only the essential items for indoor and nearby outdoor activities, making this a welcome collection for customers staying at home."

This content was produced with the assistance of AI translation services.