SK Magic Accelerates Global Market Expansion Including Malaysia

New Overseas Advertisement Featuring Actor Park Seo-joon Unveiled

SK Magic New Overseas Advertisement

[Asia Economy Reporter Kim Cheolhyun] SK Magic (CEO Yoon Yoseop) announced on the 9th that it will launch a new advertisement featuring actor Park Seo-joon as a model in Malaysia and accelerate its global market expansion.

SK Magic plans to increase brand awareness and preference in local Asian markets, including Malaysia, by appointing actor Park Seo-joon as its promotional model. Park Seo-joon enjoys high popularity mainly in Asian regions such as Japan, Hong Kong, Taiwan, and Singapore, and is expected to serve as a catalyst for penetrating the Asian market and expanding global business. Along with the new model, the advertisement also introduced a new campaign slogan, "Goodbye Old, Hello Magic," to speed up overseas market penetration.

SK Magic established its Malaysia subsidiary at the end of 2018 as a foothold for overseas market expansion and has been continuously strengthening its investments. It operates a water purifier rental business under the brand name "JIK.SOO (Jiksu)," which is the English transliteration of the Korean pronunciation of its flagship direct water purifier product, and is gradually expanding its product lineup to include air purifiers, bidets, and more.

Kim Kyungwon, head of SK Magic's Malaysia subsidiary, stated, "Starting this year, to fully expand our global business including Malaysia, we are building close cooperative relationships with local overseas agencies and plan to conduct more aggressive online and offline advertising and marketing using big-name models."

This content was produced with the assistance of AI translation services.