Market Kurly "This Valentine's Day, 'Cost-effective' Products Popular for Enjoying with Family"

Popular Products with Affordable Prices and Generous Quantities During Seol Holiday
Top 10 Products in the Promotion Average 50% Price Compared to Last Year
Order by 11 PM on the 13th for Saetbyeol Delivery to Receive by Valentine's Day Morning

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 9th that value-for-money products in generous quantities are gaining popularity in this year's Valentine's Day special event.

Analyzing the sales volume of the Valentine's Day special event from February 1 to 7, Market Kurly found that the average selling price of products ranked in the top 10 was about 50% of that of the same event last year. The best-selling 'Maltesers' chocolate balls are being sold at around 800 won with a 30% discount. The second-ranked 'Krispy Kreme' Original Glazed donut is priced at about 1,300 won per piece, and the third-ranked 'Two Bites' brownie is priced at half the price of other brownie products but comes in a pack of four. Among the top 10, the highest-priced product, Ritter Sport cube chocolates, contains more than 20 pieces in 3 to 5 flavors but costs only 5,200 won.

Market Kurly analyzed that the popularity of value-for-money products in this year's Valentine's Day special event reflects the fact that this Valentine's Day coincides with the Lunar New Year holiday, called 'Seollentain Day.' As demand increases not only for gifts between couples but also for families and relatives to enjoy together, customers are seeking value-for-money products that offer generous quantities at affordable prices. Looking at Market Kurly's search rankings, 'chocolate' entered the top 10 for the first time at 8th place on February 3 and has since consistently maintained a position within the top 4, ranking higher than everyday products such as milk, cheese, yogurt, onions, and tofu, showing strong interest.

Sales of dessert products within the special event also increased. Sales of dessert products excluding chocolates rose by 88% compared to last year's event. Their share of total sales in the event also increased significantly from 16% to 37%. Last year, popular items were limited to cookies, macarons, and cheesecakes, but this year, products suitable for family desserts such as financiers, madeleines, pineapple tarts, castella, wafers, and roll cakes are gaining steady popularity. Men's beauty products suggested as gifts for men in the event also saw sales increase by 494% from January 25-31 to February 1-7, showing high popularity.

Meanwhile, considering that this Valentine's Day coincides with the Lunar New Year holiday, Market Kurly plans to operate its Dawn Delivery service. Customers who order Valentine's Day gifts through Market Kurly by 11 p.m. on February 13 can receive delivery on the morning of Valentine's Day, February 14. A coupon offering an immediate 5,000 won discount is provided for purchases over 70,000 won using Chai Easy Payment.

This content was produced with the assistance of AI translation services.