Dongmyeong University to Operate Marketing Platform for Young Small Business Entrepreneurs in Collaboration with 9 Universities Nationwide

Collaboration Between LINC+ and Non-LINC+ Universities Across Regions

Introducing Local Attractions and Restaurants, 'Alkongdalkong Campus YouTube Activation'

Formation of University Union Cooperative, Full Operation Planned for March

Dongmyung University and eight other universities nationwide have launched a project to promote products and services of youth enterprises.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] Dongmyung University and eight other universities nationwide have jumped into a project to promote the sales of products and services from local small business owners and youth enterprises.

The nine universities nationwide recently completed the establishment of a Univ.Mall to provide integrated online and offline marketing support for products and services from local small business owners and youth enterprises who have faced significant difficulties in sales due to COVID-19, and are now on the verge of full-scale operation.

The Dongmyung University (President Jeong Hong-seop) LINC+ Project Group for Social Customized Industry-Academia Cooperation held a Univ.Mall operation and performance creation meeting over two days on February 6 and 7, together with eight universities including Konkuk University, Paichai University, Wonkwang University, Jeonbuk National University, Jeju Tourism University, Halla University, Hanseo University, and Howon University, supporting marketing for small business owners and youth enterprises both online and offline.

This event was organized to discuss the joint operation of the Univ.Mall for marketing support for small business owners and youth enterprises through collaboration between LINC+ universities (Industry-Academia Cooperation Advanced Type / Social Customized Department Focused Type) and non-LINC+ universities across regions, to discuss ways to revitalize the Univ.Mall, and to prepare for the Social Innovator Competition.

During the meeting, the agenda included ▲ progress report and briefing on Univ.Mall development ▲ special lectures and consulting related to Univ.Mall content ▲ discussions on joint operation plans for the Univ.Mall ▲ briefing on the Social Innovator Competition plan ▲ Univ.Mall demonstration and Q&A ▲ discussions on Univ.Mall revitalization and profit generation plans.

Additionally, they discussed operation methods and activation plans for ‘UNIV TOUR,’ which introduces local attractions, ‘Daesyulrang Guide,’ which introduces local restaurants, and ‘Alkongdalkong Campus YouTube,’ which promotes university-specific promotional videos.

The nine participating universities including Dongmyung University plan to form a provisional ‘University Federation Cooperative’ and a Univ.Mall Operating Committee to ensure smooth operation of the Univ.Mall, and will begin full-scale operation starting in March.

Shin Dong-seok, head of the LINC+ Project Group at Dongmyung University, said, “Through collaboration between LINC+ universities and non-LINC+ universities across regions, we will do our best to ensure the successful operation of the Univ.Mall to revitalize the local economy and support small business owners and youth enterprises who have faced many difficulties due to COVID-19.”

Earlier, on December 12 and 13 of last year, these nine universities and Beetle Co., Ltd. held a hybrid online and offline forum for performance expansion through shared collaboration between LINC+ and non-LINC+ universities across regions, and signed an agreement for the development of a marketing support platform.

This content was produced with the assistance of AI translation services.