Mokpo National University’s Live Broadcast Gains Popularity for Chinese New Year Celebration

Introducing Over 30 Products from Jeollanam-do Receives Great Response

Mokpo National University Global Selling Center introduced over 30 products from Jeollanam-do through a live broadcast in celebration of the Chinese Lunar New Year. (Photo by Mokpo National University)

[Asia Economy Honam Reporting Headquarters, Reporter Seo Young-seo] The Global Selling Center (Director Lee Seok-in) at Mokpo National University (President Park Min-seo) announced on the 8th that it conducted a WeChat live broadcast to celebrate the Chinese New Year, the largest festival in China, on the 5th with support from Jeollanam-do.

This live broadcast was aired for 90 minutes through WeChat short clips by creators from Jinan Shengrenhua E-commerce Co., Ltd., the official MCN partner in China of the Global Selling Center.

About 30 local products were introduced, including beauty and cosmetics brands such as Ha-yeon, Nature Medics, and Dual Life, as well as food products from MangoCom, Foodist, Malgobalkgo Ttatteuthan Cooperative, Sumijiin, Eden Food Agricultural Corporation, FND, and Hoseong Agricultural Corporation, attracting great interest.

Lee Seok-in, the center director who planned the live broadcast, said, "Following last year, we will actively support the promotion and export of excellent local products to the Chinese-speaking markets including China, Taiwan, Hong Kong, Singapore, and Malaysia through this year’s integrated online and offline export support project for the Chinese-speaking region."

This content was produced with the assistance of AI translation services.