Emart24 Presents Various HMR Products Ahead of Lunar New Year Holiday
[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 8th that it will sell seven types of Peacock frozen HMR products, including Menbosha, Yeo-hyang-gaji, Chili Shrimp created in collaboration with the famous Mapo Chinese restaurant ‘Jinjin’, and Mung Bean Pancakes that faithfully reproduce the taste of Gwangjang Market’s Soonine Bindaetteok. In addition, it will sell six types of Peacock meal kits, including ‘Wonju-style Jang Kalguksu’, ‘Yeongwol-style Cheonggukjang’, and restaurant-quality ‘Gambas Al Ajillo’ and ‘Shrimp Rose Pasta’, which reflect regional characteristics.
Following the introduction of 10 types of soups, stews, and jjigae in September last year, Emart24 has added 13 more, bringing the total number of Peacock HMR and meal kits available year-round to over 30. The reason for expanding the HMR product lineup is the increasing sales of convenience store ready meals.
Emart24’s ready meal sales in January this year increased by 46% compared to the same period last year. This figure is more than four times higher than the 11% increase in ready meal sales in January 2019 compared to the previous year. The month-over-month sales growth rates for Peacock’s 10 types of refrigerated soup, stew, and jjigae meal kits were 25.9% in November 2020, 30.4% in December, and 32.3% in January 2021, showing an upward trend.
Emart24 expects to receive a great response by offering various HMR products ahead of the Lunar New Year holidays, especially from ‘Honmyeongjok’ who spend the holidays alone at home and ‘Gwipojok’ who have given up returning to their hometowns.
Hot Picks Today
"Stocks Are Not Taxed, but Annual Crypto Gains Over 2.5 Million Won to Be Taxed Next Year... Investors Push Back"
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- One in 77 Koreans Exposed to Drugs... Enough Money for 6,600 Luxury Gangnam Apartments Circulates in Drug Market [ChwiYakGukga] ⑩
- "Greater Impact on Women Than Men"... The 'Diet Trap' That Causes Sleepless Nights and Suffering
- "Even With a 90 Million Won Salary and Bonuses, It Doesn’t Feel Like Much"... A Latecomer Rookie Who Beat 70 to 1 Odds [Scientists Are Disappearing] ③
An Emart24 official said, “Peacock HMR products, recognized by customers for their taste and quality, can now be easily purchased at nearby convenience stores,” adding, “We plan to introduce differentiated products in the future to increase franchise store sales and enhance customer satisfaction.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
