Samsung Securities Runs 'Donghak Ant' Support Ad on New York Times Square Billboard
[Asia Economy Reporter Park Jihwan] Samsung Securities has displayed a Korean-language advertisement on the Nasdaq headquarters electronic billboard located in New York's Times Square, which is filled with brand ads from global leading companies.
On the 4th (local time in the U.S.), Samsung Securities announced on the 8th that it became the first domestic securities firm to use Korean to display the message "The successful investment of Donghak Ants, Samsung Securities is with you" on the Nasdaq Tower electronic billboard. This event was organized to commemorate Samsung Securities' contract with Nasdaq in January, which allows all customers to access real-time quotes of the Nasdaq, AMEX, Dow Jones indices, and individual stocks on the New York Stock Exchange for free.
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Kim Sanghoon, Executive Director of Digital Marketing at Samsung Securities, said, "Individual investors known as Donghak Ants greatly contributed to stabilizing the Korean stock market, which had sharply fallen due to COVID-19, and ushering in the 3000 era. We held this event with the hope that Donghak Ants will develop into global Seohak Ants who achieve great success not only in domestic stocks but also in overseas stock investments."
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