Shinsegae International, 44% Increase in Online Orders for Lunar New Year Gifts

Photo by Shinsegae International

[Asia Economy Reporter Moon Hyewon] As social distancing measures have led to an increase in people ordering Lunar New Year gifts online, high-end cosmetics, luxury clothing, and audio electronics have emerged as popular holiday gifts instead of Korean beef, agricultural and marine products, or health supplements. The ‘Gift’ service, which allows users to conveniently send gifts via text or SNS without needing the recipient's address, has become a new trend for the holiday season.

The ‘Gift’ service, launched last November by Shinsegae International through its own online mall S.I.VILLAGE, saw a significant increase in orders ahead of the Lunar New Year. According to Shinsegae International on the 4th, orders for the ‘Gift’ service last month increased by 44% compared to the previous month, and sales rose by 20%. This exceeded the original monthly sales target by 200%.

During this period, the top-selling brands through S.I.VILLAGE’s ‘Gift’ service were ▲1st Santa Maria Novella ▲2nd Byredo ▲3rd Erno ▲4th Diptyque ▲5th Bang & Olufsen.

Small luxury cosmetics, niche perfumes, and home fragrance products, perfect for gifting, showed high sales rates, and luxury padded jackets gained great popularity due to the sudden cold wave.

Additionally, Chloe handbags, Maison Margiela leather accessories, and French premium children's wear brand Petit Bateau’s bodysuits also recorded high order volumes.

This content was produced with the assistance of AI translation services.