[Photo] Korean Air Wishes Customers Good Luck in the Year of the Ox

Korean Air cabin crew and other staff are taking a commemorative photo at the Korean Air counter in Incheon Airport Terminal 2.

[Asia Economy Reporter Dongwoo Lee] Korean Air announced that it will hold a Bokjori Hanging event at major domestic customer service locations from the 5th to the 18th in celebration of the Year of the Ox. ‘Bokjori Hanging’ is a traditional Korean seasonal custom where a newly purchased bamboo strainer (jori) is hung on the wall on the first day of the lunar new year to pray for good fortune throughout the year.

Korean Air employees, including flight attendants, hung Bokjori at the Korean Air counter located in Terminal 2 of Incheon Airport on the 4th.

Since 2008, Korean Air has held the ‘Bokjori Hanging’ event during the Lunar New Year to wish for customers’ health and happiness and to preserve and promote Korea’s unique traditional customs.

The Bokjori will be hung at a total of 25 customer service locations, including Korean Air check-in counters and lounges at domestic airports, the headquarters in Gonghang-dong, Gangseo-gu, Seoul, the Seosomun building, and domestic hotels under the Hanjin Group.

The Bokjori used in this event was made in Gume Village, Juksan-myeon, Anseong-si, Gyeonggi-do, famous for its ‘Bokjori Village,’ and was crafted by Park Seongsu, a Gyeonggi-do designated Bokjori maker.

Meanwhile, Korean Air continues various efforts to promote Korea’s beautiful culture both domestically and internationally, including sponsoring Korean language artwork guide services at world-renowned museums and famous art galleries.

This content was produced with the assistance of AI translation services.